Ship It
A good solution today beats a perfect one in six months. Iteration beats specification.
Vision
We believe
Software is Craft.
Cloud engineering takes care, judgment and accountability.
Mission
Not boring consulting.
What we do
We bring companies to the cloud. Properly. Not "lift and shift", not shoving VMs onto EC2 and calling it "cloud". Cloud-native means rethinking architecture, culture, and processes.
What we don't do
Write 200-page concept docsEndless discovery phasesConsult without delivering
We build. We ship. We iterate.
For whom
For companies that know their 2015 infrastructure isn't cutting it anymore. For CTOs and team leads who want a partner that gets their hands dirty — not just advises.
Commit history
Commit history.
- 2011First code. Java web apps in financial services. EJBs, application servers, waterfall. The hard school.
- 2017Mobile & Enterprise. REWE, Eurowings, mobile.de — big products, big teams, real scale.
- 2019Full freelance. Senior Freelancer & Technical Lead. Go, AWS, cloud-native. From mobile to backend to infrastructure.
- 2022International. Telia Stockholm, Bayer, RTL — enterprise platforms, cloud migrations, Go workshops.
- 2023Appetizer Labs. From freelancer to company. Rhede, Münsterland as home base, cloud-native as mission.
- 2025Open Source & SAP. Open Component Model — cloud-native supply chain security at enterprise level.
- NowYour project. What are you building next?
Principles
How we work.
Own It
We take responsibility. For the code, the architecture, the results. No excuses.
Keep It Simple
The best architecture is the simplest one that solves the problem. Overengineering is a bug.
Automate Everything
If it can be automated, it will be. CI/CD, IaC, testing — no manual toil.
Be Honest
If something sucks, we say so. If a technology doesn't fit, we advise against it. Even if it costs us revenue.
Teach & Share
We make ourselves obsolete. Knowledge transfer isn't a nice-to-have — it's part of the job.
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